Not only is it unclear how or what the stuff is, most companies slap labeling on products even when they’re not technically a wax! Here’s the deal, wax products feel just like the name says waxy. Wax on, wax off we bet that’s the most in-depth thinking you’ve given to wax. We added a touch of Quicksand to this formula for an added boost of holding power and flexible hold. Claymation on the other hand, is a styling “clay-wax” hybrid with super high hold and a matte finish. For the ambitious learners, Quicksand contains diatomaceous earth, a sedimentary rock that’s highly absorbent and helps plump strands. Quicksand is both a styling clay and dry shampoo with high hold and a dry matte finish. The ultimate clay products at Hanz de Fuko are Quicksand and Claymation (over 3 million sold!). The clay base provides a voluminous canvas for your primary styling product of choice to stick and shine on to the hair. How to Cocktail: Use clay as a pre-styler to add volume and add in a wax or pomade. Clay products are NOT sticky, which you will find in some waxes and pomades. Clay is best used for building volume, absorbing oil and grease and drawing out impurities that can cause HAIR LOSS! Barbers choose to style with clay over other products because of its clean feel, density and ability to sculpt super flexible hairstyles. Clay products DO contain clay, mostly what’s called bentonite clay, which has highly absorbent properties. The mysterious product that smells earthy and looks like wet sand… is good for your hair? The answer is: YES! Think of it this way the more natural smelling, the more natural the ingredients. Over at Hanz de Fuko we have made an easy to follow guide on the basics of hair styling to help you decipher the code: Wax, Clay, & Pomade. We know how overwhelming reading label upon label of mysterious hair products can be what is wax?! Is pomade too sticky? Will clay make my hair too dry? Not all of us, as in any of us, have a barber on speed dial to answer our questions.